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Wooing the consumer

By admin • Sep 29th, 2007

According to the International Federation of the Phonographic Industry, digital music sales doubled to about $2 billion in 2006, reaching 10 percent of the music industry’s total sales. In another three years, by 2010, it’s expected to reach 25 percent. Digital technologies are empowering consumers who enjoy the unlimited shelf space of online stores and [...]


Wooing the consumerAccording to the International Federation of the Phonographic Industry, digital music sales doubled to about $2 billion in 2006, reaching 10 percent of the music industry’s total sales. In another three years, by 2010, it’s expected to reach 25 percent. Digital technologies are empowering consumers who enjoy the unlimited shelf space of online stores and the diversifying of services and products:


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