March - Hilton Hotels Corp. has appointed Essam Abouda as its new vice president for the Arabian Peninsula. Abouda will be responsible for steering the company’s growth from the regional head office in Dubai. Abouda takes over from Rudi Jagersbacher, who moves on to become the vice president of the Benelux region. Born in Egypt, Abouda has 26 years’ experience with Hilton and was previously the vice president for France, Africa and the Indian Ocean. “There is no doubt that this region is one of the fastest growing in the world. Hilton aims to build its presence in the Gulf, and part of my role will be to ensure that this is achieved step by step, market by market. As an Arab speaker and having worked in the Middle East previously, I have tremendous understanding of the region, its sensitivities and requirements,” said Abouda. “We have a number of openings lined up for the next two years that will build on our 15 existing properties in the region. As a result of the unified company, we can now consider introducing the new Hilton Family of Brands where demand allows it, which will undoubtedly strengthen our position as a leading hotel brand in the region,” he said.

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